Discovered in a bookshop in England in the 1990's, the image becomes iconic of the 20th century. The words are not Winston Churchill's but the famous World War II poster "Keep Calm and Carry On" is now indelibly associated with his spirit and his leadership of the British people.
Ironically, the poster itself was never issued during the War and was only "discovered" just over ten years ago in a bookshop in the northeast of England. Since then the image and phrase have been reproduced, lionized and parodied around the world.
